In the ever-evolving landscape of eCommerce, staying ahead of the curve is not just an option, but a necessity.

On 14 November 2023, we hosted our Innovation Lab Crawl webinar in conjunction with the Singapore Fintech Festival to explore the cutting-edge trends shaping the future of commerce. Titled "From AI to Social Commerce: How Technology Impacts eCommerce in 2024," the webinar delved into the transformative influence of technology on the eCommerce industry, covering key areas including Generative AI (Gen AI) and machine learning, social commerce, and payment innovations.

The session kicked off with a deep dive into the world of Gen AI and the role of machine learning in shaping the future of e-commerce. As technology continues to advance, we explored how Gen AI is set to redefine the way consumers interact with online platforms, and more importantly, how businesses can leverage the technology as part of their holistic strategy across departments.

Another pivotal discussion point focused on the realm of social commerce. Our experts explored how platforms like Instagram, Facebook, and TikTok are transforming into powerful eCommerce hubs and the strategies for businesses to utilise these platforms to drive customer engagement and ultimately, increase sales.

The evolution of payment methods in the eCommerce space also took center stage during the webinar. The panellists shed light on the latest payment innovations and the importance of providing seamless, secure, and convenient payment options for businesses aiming to stay competitive in the dynamic digital marketplace.

As we navigate the ever-changing landscape, it is clear that businesses that adopt and adapt to these technological shifts will be well-positioned for success. At M-DAQ, we are committed to helping our partners thrive in this dynamic environment, and we look forward to continuing the conversation on the forefront of technology and commerce.

Special mention to our panel of experts who made the webinar possible:

- Aaron Koh, Head of Payment Methods & Country Manager, Unlimit‍

- Brian Sungwoo Bae, Senior AIML Business Development Specialist, Amazon Web Services (AWS)

- Eugene Liang, Venture Lead, SC Ventures by Standard Chartered‍

- Marcus Yeo, Co-Head, Client Solutions / Business Head (Aladdin+), M-DAQ Global‍

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Thank you to all joined us at the webinar, and we look forward to shaping the future of eCommerce together.

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