Aladdin E-commerce Solution
A fully-scalable and integrable solution that addresses cross-border needs of businesses in the e-commerce ecosystem, from home-currency pricing to FX risk management and more.
Industries
E-commerce platforms experience high cart abandonment rates when shoppers face price uncertainty from unclear FX conversion rates. Having to check indicative exchange rates from an external source at the most critical point of the sales process makes it extremely unlikely that shoppers return and complete the purchase. Aladdin eliminates the uncertainty with its guaranteed Home Currency Pricing (HCP) solution, giving your shoppers peace of mind and improving your cart conversion rates. All this is achieved with our award-winning proprietary engine and at an industry-beating price.
Apart from providing a robust and secure framework that enables both online and offline merchants to accept payments from various sources, payment service providers (PSPs) must be able to easily collect and settle with their merchants in their home currencies. To stay ahead of competition and expand their international footprint, many PSPs have to manage multiple banking relationships. This is time-consuming and expensive due to a lack of bargaining power and challenging regulatory requirements made by banks. Riding on our proprietary FX engine, Aladdin can now help PSPs manage their FX risk and allow them to settle with their merchants in their home currency, wherever they are. With this, PSPs can focus on what truly matters to their business: rapid expansion in new territories, and the acquisition of new merchants.
Faced with excessive competition in the current landscape, creating a personalised user experience is increasingly crucial for players in the hospitality industry. With Aladdin, businesses are able to provide prices in the home currencies of global customers, creating a seamless and localised user experience across touch points.
What we have achieved
since inception
Aladdin delivers tangible results and has successfully helped our clients increase their cross-border transactions by more than 300%.
Total Transacted Volume
Value
Savings for Shoppers
Value
Revenue Stream for Platforms
Value
Additional Revenue for Sellers
Value
What makes Aladdin impactful
Price uncertainty for shoppers due to FX conversion leads to lost sales and poor user experience. Aladdin makes it simple and risk-free for e-commerce platforms and merchants to offer localised prices to global customers.
Local preference
The majority of online shoppers prefer to make purchases from local websites.
Lost sales
Price uncertainty can lead to higher shopping cart abandonment.
Conversion rates
Online shoppers leave international websites to calculate exchange rates before deciding to purchase.
Web traffic
Customers are less likely to revisit single-currency pricing websites.
Increased revenue
Customers are more likely to spend more money on a multi-currency pricing website.
Customer experience
Most online shoppers are concerned about how much they are paying for FX when shopping in foreign currency.
We provide price certainty without foreign currency risk
Aladdin is a fully scalable and integrated point-of-sale home-currency pricing solution. It empowers e-commerce platforms or merchants to price goods in multiple currencies without any exposure to foreign exchange risk. International customers across 45 countries can enjoy a localised shopping experience in their home currency from the point of browsing all the way through to the point of purchase.
Home-currency pricing
Set prices in customers' home currencies to increase sales conversion rates. Reassure your overseas shoppers by securing the exact value of their purchases at the point of checkout, reducing buyer hesitation and cart abandonment.
Seamless execution
Integrate Aladdin into your e-commerce platform and have tight control over your pricing and margins. Trades of all sizes are confirmed electronically. Settlement becomes seamless, simplifying your processing and reconciliation.
Guaranteed FX rates
Customise your guaranteed FX rate period in advance depending on your business needs. Refunds will be processed at the original transacted rate for up to 90 days. Aladdin also allows the configuration of a spread, creating a new "risk-free" revenue stream previously captured by other third parties.
Workflow of a client with cross-border currency trades of USD/SGD
Watch how Aladdin works
Aladdin empowers e-commerce platforms to provide international shoppers with prices in their local currencies. See how it works for one of the largest global e-commerce marketplaces AliExpress.
Price certainty without foreign currency risks
In an Ideal World,
China Customer has to pay RMB 625 based on USD/RMB interbank rate of 6.2470
In Reality,
China Customer has to pay RMB 650 based on credit card rate with 4% FX charges
In an Ideal World,
Indonesia retailer to receive IDR 1,272,500 based on USD/IDR interbank rate of 12,725
In Reality,
Indonesia retailer to receive IDR 1,196,150 based on 2% merchant charges and credit card rate with 4% FX charges
Price certainty without foreign currency risks
In an Ideal World,
Indonesia retailer has to pay IDR 636,250 based on USD/IDR interbank rate of 12,725
In Reality,
Indonesia retailer has to pay IDR 661,700 assuming a 4% FX charge
In an Ideal World,
Thai wholesaler to receive THB 1,637.60 based on USD/THB interbank rate of 32.752
In Reality,
Indonesia retailer to receive THB 1,555.72 assuming transaction cost of 1% charge and 4% FX charge
Price certainty without foreign currency risks
In an Ideal World,
Offline Taiwanese manufacturer has to pay TWD 395.92 based on USD/TWD interbank rate of 31.6734
In Reality,
Offline Taiwanese manufacturer has to pay TWD 411.76 assuming a 4% FX charge
In an Ideal World,
Offline Indian supplier to receive INR 773.93 based on USD/INR interbank rate of 61.9143
In Reality,
Offline Indian supplier to receive INR 735.23 based assuming a transaction cost of 1% charge and a 4% FX charge
Price certainty without foreign currency risks
In an Ideal World,
Online Thai wholesaler has to pay THB 818.80 based on USD/THB interbank rate of 32.752
In Reality,
Online Thai wholesaler has to pay THB 851.55 assuming a 4% FX charge
In an Ideal World,
Offline Taiwanese manufacturer to receive TWD 791.84 based on USD/TWD interbank rate of 31.6734
In Reality,
Offline Taiwanese manufacturer to receive TWD 752.25 assuming a transaction cost of 1% charge and a 4% FX charge
Price certainty without foreign currency risks
